IPL brand value surges to $12 bn, CSK most valuable team

The Indian Premier League’s (IPL’s) brand value surged by a cumulative 13% in the past year to $12 billion in 2024, cementing its status as “a global powerhouse in sports entertainment,” consultancy Brand Finance said.

Four IPL teams–Chennai Super Kings (CSK), Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB)–crossed the $100 million brand value milestone for the first time, it noted.

“IPL 2024 witnessed a significant paradigm shift, with four franchise brands now surpassing the $100 million mark in brand value,” Ajimon Francis, managing director at Brand Finance India, said.

“Digital viewership has overtaken traditional TV numbers, while domestic batters and bowlers are emerging as key performers,” he added.

CSK, whose brand value shot up by 52% to $122 million the past year, emerged as the league’s most valuable team, driven largely by the enduring appeal and influence of legend M.S. Dhoni, Brand Finance said.

Mumbai Indians’ brand value rose by 36% to $119 million, maintaining their position as the IPL’s second most valuable brand this year

RCB’s brand value jumped by 67% to $117 million, making them IPL’s third most valuable brand in Brand Finance’s rankings.

The consultancy assigned CSK with a ‘AAA’ brand strength rating and Brand Strength Index (BSI) score of 89.2 out of 100. KKR and MI come in as the second and third strongest brands in the IPL, both recording a BSI score of 77.8 out of 100.

Meanwhile, Sunrisers Hyderabad (SRH) saw the biggest jump in brand value of 76% to $85 million, with Brand Finance recognizing the team as IPL’s fastest-growing brand.

The Royal Challengers Bangalore women’s team celebrated their first-ever trophy win in the 2024 Women’s Premier League (WPL), marking a milestone in the franchise’s history.

The victory boosted RCB’s “good reputation” metrics, reinforced sponsor confidence with packed stadiums, and drove record-breaking TV and digital viewership, Brand Finance said.

Star players like Smriti Mandhana, Jemimah Rodrigues, and Harmanpreet Kaur also emerged as influential voices for women’s cricket and for many consumer brands, further solidifying WPL 2024 as a rising powerhouse in the sports industry, it added.