Lululemon ties up with Tata Cliq to enter India

Canadian athletic apparel brand Lululemon will enter the Indian market through a partnership with Tata CLiQ, part of the Tata Group’s Trent Ltd, the companies announced on Tuesday.

Lululemon plans to open its first store in India and launch its products online through Tata CLiQ Luxury and Tata CLiQ Fashion in the second half of 2026.

With this collaboration, Lululemon will bring its full range of athletic and lifestyle apparel, footwear, and accessories to Indian consumers.

“Bringing Lululemon to India has been a part of our market expansion roadmap for a number of years and represents an exciting milestone in our international growth journey,” said André Maestrini, executive vice-president of international at Lululemon. “As a brand rooted in wellbeing, we look forward to connecting with India’s guests and communities and supporting their active lifestyles through incredible products and experiences.”

Lululemon currently has stores in more than 30 countries, including China, the UAE, and several regions in North America and Europe. The company ended the first quarter of fiscal 2025 with 770 stores globally, adding three new company-operated locations in the quarter.

Its Q1 2025 earnings showed a 7% increase in net revenue year-on-year, reaching $2.4 billion. International revenue grew by 19%, while revenue from the Americas rose by 3%. Gross profit increased 8% to $1.4 billion. Operating income grew 1% to $438.6 million.

Tata CLiQ, operated under Trent’s digital commerce platform, offers more than 4,000 fashion brands and over 15 lakh product styles. The Westside brand, Trent’s flagship retail chain, generates 6% of its revenue through online platforms including Tata CLiQ and Tata Neu.

Trent reported 41% volume growth in its online business in FY25, although its overall revenue growth in the June quarter slowed to 20% year-on-year, below its five-year average CAGR of 35%.