Reliance launches soft drink brand Campa in UAE

Reliance Consumer Products Ltd (RCPL) has launched its soft drink brand Campa in the United Arab Emirates, the company said this week.

RCPL acquired Campa Cola in 2022 and relaunched the popular 1970s and 1980s soft drink in India in 2023.

In the UAE, RCPL has partnered with Agthia Group to distribute and market Campa.

“We are excited to enter the UAE with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth. We are delighted to come together with our partners today to transform the beverage experience for consumers,” Ketan Mody, chief operating officer of RCPL, said.

“This iconic brand holds deep nostalgia for many, and we believe it will strongly resonate with the significant expatriate community, and local consumers alike. This partnership further strengthens Agthia’s diverse beverage portfolio and reinforces our leadership in the region’s dynamic market,” Agthia Group chief executive officer Alan Smith said.

Campa’s product lineup in the UAE will include Campa Cola, Campa Lemon, Campa Orange, and Cola Zero.