Airtel ties up with Apple to offer Apple TV+ and Apple Music services

Bharti Airtel Ltd has tied up with Apple Inc. to offer Apple TV+ and Apple Music services to its customers, the telecom firm said on Tuesday.

Members of Airtel Xstream service will be able to explore the best of Hollywood and award‐winning content on Apple TV+, which will be included with premium Airtel WiFi and postpaid plans, the company said.

“Airtel Xstream fiber offers a large selection of TV shows, movies and web series which come included with the telco’s WiFi plans, and the addition of Apple TV+ will further enrich this content offering,” the company said in a statement.

Airtel users can also access Apple Music, with users of Wynk Premium set to receive exclusive offers from Airtel for Apple Music, the company added.

Apple Music has one of the largest collections of both Indian and global music as well as expertly curated playlists, artist interviews, and Apple Music Radio. Apple Music subscribers also have access to Apple Music Sing and time‐synced lyrics as well as lossless audio, and immersive spatial audio.

“Airtel offers a one stop shop to bring all content and entertainment through Airtel Xstream. This partnership with Apple will provide immense value to our customers since they will now have access to the best content and entertainment globally,” Amit Tripathi, chief marketing officer and executive vice-president for customer experience at Bharti Airtel, said.

The Apple Music and Apple TV+ offers will become available exclusively to Airtel customers in India later this year.

“We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music,” said Oliver Schusser, vice-president of Apple Music, Apple TV+, Sports, and Beats.

“With our ever growing catalog of world‐class films, television shows and music to choose from we know there will be something for everyone.”