OnePlus to invest Rs2,000 crore each year in India till 2027

Chinese smartphone and consumer electronics manufacturer OnePlus on Thursday announced an annual investment of Rs2,000 crore in India for three years, totaling to Rs6,000 crore, under a new program, dubbed Project Starlight.

The company plans to use the investments to grow its presence in the country, provide better customer service and develop India-specific innovations.

Under Project Starlight, the company unveiled two advancements in display technology—the world’s first ‘DisplayMate A++’ display and the ‘Green Line Worry-Free Solution’.

The ‘DisplayMate A++’ will feature a peak brightness of 4,500 nits to function effectively under India’s intense sunlight and will debut in the upcoming OnePlus 13 flagship series.

The ‘Green Line Worry-Free Solution’ will tackle display issues such as green lines on AMOLED panels, offering a lifetime warranty against such defects for all OnePlus devices.

To ensure durability, the new devices will include an enhanced protective layer on AMOLED screens and undergo rigorous hardware testing.

The OnePlus 13 series is also poised to be India’s first smartphone to offer a 5.5G connectivity experience.

OnePlus plans to expand its service centers by 50% by mid-2026, focusing on tier-II and -III cities.

It has already increased its service centers by 22% this year, including an 11% rise in exclusive centers.

Alongside brick-and-mortar stores, OnePlus will enhance its online support through hotline services, WhatsApp assistance, and live chat options, it said.

“India remains a top priority for us globally,” Robin Liu, chief executive officer of OnePlus India, said, adding, “Project Starlight is a demonstration of our dedication to tackling the challenges faced by our users.”

The company’s Hyderabad-based 5G R&D center will see increased investments to develop features tailored to Indian users.

Liu noted the need to cater to unique conditions in India, such as high screen-on times and longer replacement cycles.

“We recognize the need for our devices and services to serve our users reliably for years to come,” he added.