Reliance Retail ties up with Israeli private label Delta Galil

Reliance Retail Ventures Ltd, the retail arm of billionaire Mukesh Ambani-led Reliance Industries Ltd, has announced a joint venture with Israel’s Delta Galil to manufacture and market loungewear and denim apparel for men, women and children.

Both companies will have 50% share in the India unit, Reliance group said on Tuesday.

Reliance Retail, which reported a turnover of ₹3.06 trillion ($37 billion) in FY24 and a profit of ₹11,101 crore ($1.3 billion), is entering into partnership with global apparel brands as part of its expansion strategy.

Welcoming Delta Galil as a key strategic partner into the Reliance Retail portfolio, V. Subramaniam, managing director at Reliance Retail, said, “Delta Galil’s reputation as a global innovator in intimate apparel and activewear aligns seamlessly with Reliance Retail’s commitment to delivering quality and innovative products to Indian consumers. Together, we are poised to elevate the consumer offerings in the intimate apparel and activewear segments.”

Isaac Dabah, Delta Galil’s chief executive officer, said: “Reliance Retail is one of the fastest-growing retail companies in the world and we are extremely proud to partner with the company as we look to tap into India’s dynamic consumer market, home to more than 1.4 billion consumers.”

“This collaboration will allow us to combine our product design, innovation and manufacturing prowess with Reliance Retail’s extensive retail network and distribution reach, paving the way for accelerated growth of the intimate apparel and activewear categories throughout the country,” Dabah said. adding Delta will initially launch its “family lifestyle stores and the Athena brand for men’s and ladies’ intimates over the next 18 months.”