The collaboration between brands and celebrities often lead to unique fashion opportunities and the creation of exclusive products. For the longest time, Indian celebrities stayed out of the global limelight as far as brand collaborations were concerned.
Then in the 2000s, model Ujjwala Raut, hailing from Mumbai became the face of Yves Saint Laurent, walking on runways worldwide and gracing magazine covers. She also became the go-to representative of the brand at many prestigious events.
Following in Raut’s footsteps, model Lakshmi Menon, with her own unique flair, assumed the coveted role of muse for none other than the legendary house of Jean Paul Gaultier. These Indian models, with their distinctive styles and undeniable talent, left an indelible mark on the international fashion scene
Based on Euromonitor International’s data, the luxury fashion consumption market in India expanded to $8.5 billion in 2022, marking a significant $2.5 billion surge compared to 2021.
With the surge in market size and constant crossovers between Indian celebrities and international brands, let’s take a look at some of the biggest collaborations of the last few years:
[Photo source: Deepika Padukone/Instagram]
Deepika Padukone x Louis Vuitton
Hailed as the queen of casual-chic airport looks, Deepika Padukone’s influence on the Indian fashion scene has grown exponentially.
In May 2022, the luxury fashion brand Louis Vuitton, under the creative guidance of Nicolas Ghesquière crowned Deepika Padukone as their first Indian brand ambassador.
This groundbreaking collaboration represents an inspiring fusion of Indian cinema’s finest with the world’s premier fashion maison.
Deepika has been dubbed as one of the most influential Bollywood actresses of this generation so it is no surprise that the luxury brand chose her alongside her contemporaries and leaders of their own circles, Hollywood actress Emma Stone and Chinese actress Zhou Dongyu.
The Indian actress made her debut with the brand in their pre-fall campaign in 2020 and was also invited to unveil the FIFA World Cup trophy (which was kept in a special Louis Vuitton trunk) back in 2022, as the brand’s House Ambassador.
Louis Vuitton was the first luxury fashion brand to debut in India. In 2002, the LVMH brand made its debut in the Indian market, and established its physical store in New Delhi in 2003.
[Photo source: Ranveer Singh/Instagram]
Ranveer Singh x Adidas
Ranveer Singh holds the attention of an entire nation upon him, and he has embraced it wholeheartedly.
In 2022, Singh unveiled the collaboration between two clothing giants — Adidas and Gucci — in India.
The collection drew inspiration from the bygone era, and reinvented sportswear with a blend of nostalgia and modernity.
Singh, being the brand ambassador for Adidas Originals and a Gucci aficionado, was the natural selection to introduce this collection.
[Photo source: Alia Bhatt/Instagram]
Alia Bhatt x Gucci
Alia Bhatt has had multiple successes over the past few years. This year, she won the National Award for her role in Gangubai Kathiawadi, attended her first ever Met Gala, and made her Hollywood debut with Netflix’s action-packed Heart of Stone.
When she was announced brand ambassador for Gucci, it marked the brand’s first ever appointment of an Indian celebrity as a global ambassador, reflecting a growing acknowledgment of the Indian market on the international stage.
Bhatt is now set to grace her debut public appearance as Gucci’s ambassador at the prestigious Gucci Cruise 2024 runway show in Seoul, South Korea. This grand event coincides with the celebration of 25 years since the brand first opened their store in the country.
[Photo source: Katrina Kaif/Instagram]
Katrina Kaif x Uniqlo
Katrina Kaif, who founded her own beauty brand Kay Beauty in 2019, has been one of the top names in the Hindi film industry and has built an enviable endorsement portfolio.
This year, Kaif has entered into a one-year partnership with the Japanese apparel brand Uniqlo, becoming their first Indian ambassador.
The brand is known for its relaxed clothing, minimal and utilitarian design that has slowly become a dress code of its own.
The actor will additionally take the spotlight as the featured face of campaigns, beginning with the Fall/Winter ’23 collection.
[Photo source: Priyanka Chopra/Instagram]
Priyanka Chopra x Bvlgari
In the world of haute couture and high-end jewelry, Priyanka Chopra took the center stage in 2021 as Bvlgari’s ambassador, aligning perfectly with the luxury brand’s commitment to promoting diversity in their campaigns.
Be it Ralph Lauren, who came out of hibernation to design her exquisite wedding dress, or going to the Met Gala dressed up in Dior, Chopra has snatched every opportunity to collaborate with some of the biggest names in luxury clothing. Her brand value is undoubtedly global, just like her persona.
Priyanka Chopra’s influence and reach has expanded ever since she became the face of a global luxury brand, making her a fashion and style icon for people around the world.
As she starred in a recent Bvlgari campaign with Hollywood actors Zendaya and Anne Hathaway, many were quick to point out just how influential Chopra’s presence is among the Hollywood bigwigs.
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