TCS, Infosys among top global IT brands

Accenture, Tata Consultancy Services Ltd (TCS) and Infosys Ltd have claimed the top spots in Brand Finance’s latest rankings of top technology companies.

Accenture has built a consistent and robust brand, leading to a 2% increase in brand value to $40.5 billion, the report said, adding that with generative large language models gaining a lot of attention, the IT firm is “poised to embrace the mega-trend that offers the possibility of reinventing businesses and industries.”

The key ingredients in Accenture’s success story in the realm of generative AI include its strong ecosystem partnerships, talent pool, and a commitment to the development and implementation of responsible AI practices, it added.

Brand Finance placed TCS as the second most valuable brand with a 12% increase in value to $19.2 billion.

TCS’s growth is driven in significant part by its continued and consistent brand and marketing investment, the report said, adding that its partnership with Jaguar not only gives TCS visibility with key audiences, building awareness and familiarity, but it also acts as a showcase for TCS’s capabilities, enhancing reputation and consideration.

TCS’s technology helps to inform race strategy by powering data-driven decision-making, enabling Jaguar TCS Racing to push the boundaries of the race car in the virtual world to improve its performance in the real world, it added.

Its cross-city rival Infosys, which comes next in the pecking order, has become the fastest-growing IT services brand in the past five years, the report said, with its brand value jumping by 9.3% year-on-year to $14.2 billion.

“Infosys has established itself as one of the preeminent IT services brands, achieving the fastest compound annual growth rate (CAGR) in brand value over the last five years among IT services brands,” the report said.

Under the leadership of chief executive Salil Parekh, who was recently adjudged the “No. 1 CEO in the IT services sector in the Brand Guardianship Index,” the company has consistently delivered strong brand value growth amid rapidly evolving and challenging market conditions, it said.

They have leveraged their skills through public sporting partnerships, especially in tennis. Their innovative approaches have transformed the tennis landscape, enriching the experience for a billion fans through advanced AI, cloud services, data analytics, and immersive digital interactions, the report said.

This year, Infosys signed tennis champions Rafael Nadal and Iga Świątek as brand ambassadors.

Two other Indian tech companies in the top 10 list are HCL Technologies Ltd and Wipro Ltd.

HCL Tech is the fastest-growing brand in the top 10 this year with 16% growth in brand value to $7.6 billion, the report said, adding that big-ticket sponsorship deals with sporting giants such as the New York Giants and New York Jets boosted the company’s value.

Chief executive C. Vijayakumar topped the IT services sector on sustainability, with the IT firm showcasing its commitment to sustainability by focusing on initiatives via strategic partnerships, such as with Schneider Electric, to develop sustainability solutions for its data centres, the report added.

Wipro, meanwhile, held on to its ninth spot among global IT firms despite a 7.6% drop in brand value to $5.8 billion, the report said.