Top PR firms driving brand narratives in India

Public relations (PR) teams face increasingly complex challenges as they navigate diverse media landscapes and help build and drive narratives that shape public perception and corporate identities.

Previously, change was the only constant. Now, with rapid change inevitable, top PR firms remain ever vigilant, constantly pushed to their limits by threats from misinformation and artificial intelligence, while they persistently innovate and refine their strategies to meet evolving client needs.

For domestic and global entities looking to stand out in a cluttered market and boost media visibility, this comprehensive list of PR firms can be an essential resource in driving their effective strategic communication initiatives.

A look at some of the top PR firms in India, in alphabetical order:

Adfactors PR

Founded in 1997 by Rajesh Chaturvedi and Madan Bahl, Adfactors PR is one of the biggest PR firms in the country, offering services across financial, healthcare, technology, and government sectors. In 2023, the firm received accolades at several award events, including the ImageX Summit and E4M Indian Marketing Awards. They currently serve over 600 clients across 40 cities.

Avian WE

Originally Avian Media, Avian WE was established in Delhi in 2004 by Nikhil Khanna, Manash Neog, and Neha Mehrotra. After a partnership with WE Communications in 2018, it rebranded and continued to excel, winning multiple awards in 2023 such as the Provoke Sabre and E4M Women Achievers. Its client list includes international brands such as Amazon, Microsoft, Samsung, Airbnb, McDonalds, Philips, Fortis, and Reckitt, among others.

Edelman India

Present in India since the 1990s, Edelman is a premier global communications firm that specializes in promoting and protecting brands, developing thought leadership, and crafting digital strategies. It operates across 200 cities and launched audiobook and podcast service Audible, a subsidiary of Amazon, in India in 2018.

Genesis BCW

Genesis BCW, founded in 1992 by Prema Sagar, is a pioneer in the Indian PR and communications industry. With a robust South Asian network that spans Bangladesh, Sri Lanka, Nepal, Bhutan and Myanmar, apart from India, Genesis BCW specializes in finance, technology, healthcare, and consumer sectors, and has managed campaigns for major brands like ENO, Britannia and Sleepwell.

Ketchum Sampark

Established in 1923 and part of a global network across 70 countries, Ketchum Sampark focuses on progressive strategies in various sectors, including automotive, consumer goods, and technology.

MSL Group India

A part of Paris-headquartered marketing giant Publicis Group, MSL Group India offers strategic advice and creative solutions across automotive, consumer goods, and healthcare. MSL has been recognized for its engaging and insightful campaigns, and maintains a reputation for impactful communication.

Perfect Relations

Co-founded over 30 years ago by ‘Image Guru’ Dilip Cherian, Perfect Relations is a leading image management firm in South Asia, offering services in crisis management, digital PR, and marketing communications. It has worked with over 3,000 clients across sectors, including space technology, healthcare, and sports. Sonalika, Skoda, Honda, Dalmia Bharat, Dabur, Fortis, Max Healthcare and Apollo Hospitals are among its clientele.

PR Pundit Havas Red

Having completed its silver jubilee last year, PR Pundit, now part of the leading global communications company Havas Group, continues to deliver compelling solutions across beauty, luxury, and corporate sectors. Some of its notable campaigns in the past included ITC Savlon’s ‘Healthy Hands Chalk Sticks’, and Adidas’ ‘Run for the Ocean’. Its top clients include Uniqlo, DS Group, 82°E, Dyson, Dior, and Lovechild by Masaba.

Value 360

Founded in 2007, Value 360 Communications is an innovative PR agency that collaborates with brands to creatively and effectively amplify their presence. Using its proprietary data intelligence platform, ClanConnect, the agency specializes in connecting brands with top influencers to enhance digital campaigns and strengthen online engagement. Value 360’s strategic approach has successfully launched and elevated brands such as MG Motors, Paytm, and Urban Company. The agency has a dynamic client portfolio, serving over 450 leading players from industry giants to tech startups, consistently delivering impactful results.

Weber Shandwick

Weber Shandwick, part of the Interpublic Group, is a global consulting and communications network, with expertise in PR, marketing, and crisis management. With a presence in over 81 countries, the firm is renowned for its innovative approach in advocacy, and social media management. The Weber Shandwick Collective, as it’s known, excels in combining analytics, creative content, and strategic insights to build engaging narratives and compelling brand campaigns. It was recently ranked first in the Fast Company’s 2024 Most Innovative Companies List in the Public Relations and Brand Strategies category.

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