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Six actors who have turned entrepreneurs after Bollywood success
Here are some of Bollywood's business-savvy stars
Bollywood celebrities have long been confined to the silver screen, with very few breaking out into entrepreneurial ventures in the past.
From launching innovative products to investing in a diverse range of brands, celebrities now are making a space for themselves in the entrepreneurial realm with a diverse list of brands with everything ranging from beauty and skincare to fashion and tech.
Here are some of Bollywood’s business-savvy stars:
Deepika Padukone
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While established as a leading actress in Bollywood, Deepika Padukone has set her sights on entrepreneurship.
Her skincare brand 82°E, which secured $7.5 million in seed funding, aims to bridge the gap between Ayurvedic traditions and modern science in skincare. The name of the brand itself holds significance, referencing the 82nd degree of east longitude—a meridian line running through India.
The actress has ventured beyond beauty with a diverse business portfolio. Besides co-founding KA Productions, which produced the Meghna Gulzar-directed film ‘Chhapaak’, she has also invested in FMCG brand Epigamia and space tech startup Bellatrix Aerospace.
Katrina Kaif
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Katrina Kaif’s 2019 co-founded makeup brand Kay Beauty has become an increasingly popular beauty brand in recent years, introducing a wide range of beauty products from makeup to skincare and consistently adding to its existing catalog.
The brand was launched in partnership with the ecommerce retailer Nykaa, and over time developed an offline presence in retail stores across the country.
Priyanka Chopra
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Priyanka Chopra has established herself as a multi-faceted force both at home and abroad, including ventures beyond the silver screen. From producing critically acclaimed regional films through her production house Purple Pebble Pictures to investing in tech startups like Bumble and launching her own haircare brand Anomaly, Chopra demonstrates a diverse portfolio.
She also co-owns the New York restaurant Sona, which received Michelin recognition when the coveted guide book added it to its New York guide—featuring thirty new restaurants—back in 2022.
Alia Bhatt
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Alia Bhatt has established herself as one of the leading ladies of the Hindi film industry in the past few years with films like Gangubai Kathiawadi and Udta Punjab.
Her ventures beyond the silver screen showcase her entrepreneurial spirit.
With the launch of her first brand Ed-a-Mamma in 2020, a sustainable kid and maternity wear brand, the actress shifted her focus from the silver screen to conscious consumerism with a company that caters to a growing niche market.
Back in September 2023, Reliance Retail Ventures acquired a majority stake in the brand.
In 2021, she also co-founded the production house Eternal Sunshine Productions, which aims to tell unique stories, debuting with the commercially successful Netflix film Darlings.
Shah Rukh Khan
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Bollywood superstar Shah Rukh Khan wears many hats. His production company, Red Chillies Entertainment, has produced numerous successful films. The production house’s visual effects branch is considered one of the best in the country.
He has also ventured into the cricketing world through the Indian Premier League (IPL) team Kolkata Knight Riders, which he co-owns.
Hrithik Roshan
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Hrithik Roshan, dubbed as the Greek God of Bollywood, hasn’t limited himself to captivating audiences with his on-screen charisma.
His athleisure brand HRX, launched in 2013, boasts an increasing offline and online presence while catering to the growing fitness and fashion segment.
Additionally, Roshan has also invested in the health and wellness startup CureFit, further solidifying his commitment to promoting an active lifestyle.
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