• | 4:05 pm

Cricket Australia extends HCL Tech deal to revamp digital assets

As part of a fresh 5-year deal, HCL Tech will also deploy tools to help deliver immersive digital experiences

Cricket Australia extends HCL Tech deal to revamp digital assets
[Source photo: Chetan Jha/Press Insider]

HCL Technologies has announced a fresh five-year deal with Cricket Australia to revamp the latter’s digital assets.

HCL Tech has been the cricketing body’s digital partner since 2019, helping transform its digital assets, including the cricket.com.au website, and CA Live and PlayCricket apps, while digitizing and streamlining community cricket processes.

The company will deploy automation, analytics including AI and ML, and DevOps to help deliver immersive digital experiences to fans, players, partners, employees, and volunteers, the companies said in a release.

“Engagement with our fans and community is of the utmost importance for Cricket Australia. We are focused on keeping people engaged in the sport from the moment they first pick up a bat and ball or watch a game,” said Donald Elliott, general manager, Australian Cricket Technology. “HCLTech has already supported us in transforming our tech stack and improving participant and fan digital experiences. The extension of this partnership and the world-class technology it provides will help cricket maintain and improve its place as the leading sport in the country.”

The financial details of the deal were not disclosed.

Over the years, HCL Tech has digitally transformed Cricket Australia’s digital assets and helped digitize and streamline many of its community cricket processes.

Michael Horton, executive president and country manager, Australia and New Zealand, HCL Tech, said: “We are excited to have been chosen as a digital transformation partner once again by Cricket Australia. Technology is transforming how we access and engage with sports and HCL Tech is committed to delivering future-ready solutions to support CA’s objective to deliver seamless experiences to its stakeholders and communities.”

HCL Tech and Cricket Australia also collaborate to create technology-oriented solutions for cricket in Australia by bringing together data scientists, developers, tech innovators, and sports enthusiasts through TechJam, their global crowdsourcing initiative, in association with Microsoft.

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