Elon Musk, the billionaire owner of Twitter, revealed his intention to change the platform’s iconic blue bird logo to a sleek “X”. The move comes as the latest in a series of significant changes since Musk acquired the social media giant for a staggering $44 billion last year.
On Sunday, Musk took to his Twitter account to share his vision, stating that the worldwide logo transformation is expected to take place as soon as Monday. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he tweeted.
Musk further commented that the rebranding should have been executed long ago, aligning with his grand vision for Twitter’s future. Some critics have questioned this move, given Twitter’s globally recognized blue bird logo and brand.
In another post on Sunday, he announced that “X.com now points to twitter.com”.
Under Musk’s tumultuous tenure since the acquisition in October 2022, Twitter has undergone a significant shift. The company renamed itself X Corp, reflecting Musk’s ambitious goal of creating an all-encompassing “super app” akin to China’s WeChat. Musk previously stated, “buying Twitter is an accelerant to creating X, the everything app,” emphasizing his broader vision for the platform.
Twitter, which boasts approximately 200 million daily active users, has faced challenges under Musk’s ownership, including technical failures and staff dismissals. The introduction of charges for previously free services, changes to content moderation, and the return of previously banned right-wing accounts have also resulted in dissatisfaction among users and advertisers.
Despite the hurdles, Musk has shifted the platform’s focus toward a subscription business model, offering paying users exclusive features, and has initiated efforts to transform Twitter into a prominent video platform.
The entrepreneur has a history of association with the letter “X”. His rocket company, Space Exploration Technologies Corp (SpaceX), bears the name, and he previously founded an online financial services company called X.com, which later became PayPal.
Amid the rebranding hype, users and advertisers are eager to see if Musk’s “X” logo will breathe new life into the platform, offering a fresh perspective on his vision for Twitter’s future. The rebranding effort comes amidst competition from Meta Platforms’ Threads, which launched earlier this month and sought to capitalize on some users’ concerns over Musk’s changes to Twitter.
While the changes mark an end of an era for Twitter, Musk remains optimistic about the platform’s potential, envisioning it as a digital town square with a wide array of features, including audio, video, messaging, and banking capabilities.
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