Katrina Kaif joins Rado as its newest global brand ambassador

Iconic Swiss watchmaker Rado has roped in Indian film actor Katrina Kaif as its newest global brand ambassador, the company announced. 

Kaif joins the ranks of Priyanka Chopra, Alia Bhatt, and Deepika Padukone as the global brand ambassadors for international luxury brands. 

“We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado’s core principles. We look forward to this journey of redefining luxury together,” said Rado CEO, Adrian Bosshard, while expressing his enthusiasm for this collaboration. 

The brand unveiled its first campaign showcasing the acclaimed actor and performer, emphasizing the brand’s dedication to crafting timepieces that combine timeless materials with enduring style.

“Rado is thrilled to announce @katrinakaif as its new Global Brand Ambassador. ​

A powerhouse of talent, beauty and charisma, aligning with the Rado vision. Together, we celebrate the grace, sophistication and precision of Rado Centrix, as we redefine the world of luxury timepieces,” said Rado on Instagram while announcing the collaboration. 

 

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Kaif has been consistently improving her brand portfolio recently with many successful collaborations and ventures of her own. 

In the beauty industry, her brand Kay Beauty has been a surprising success in the market of celebrity beauty brands where most ventures fail to make a significant mark in the industry. The brand was also awarded the Vogue India Beauty Brand of the Year award in 2022 and has been raking in rave reviews since its launch, adding new products to its existing line regularly. 

She was also recently announced as Japanese casual wear brand Uniqlo’s first Indian global brand ambassador for their fall/winter 2023 collection. 

Kaif shared her excitement about the partnership with Rado and said that she is honored to be associated with the brand known for its excellence in watchmaking.

“Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform,” said Kaif. 

This, however, is not the brand’s first collaboration with a Bollywood bigwig.

As a longtime brand ambassador for Rado, Hrithik Roshan, another Hindi film industry stalwart, has featured in numerous campaigns, contributing to the brand’s presence in the country’s zeitgeist. 

Back in 2022, the brand also released a special edition with Hrithik Roshan, called the Captain Cook – Hrithik Roshan Special Edition.