Shuttler PV Sindhu invests in Better Nutrition

Ace badminton player and Olympic medalist P.V. Sindhu has invested an undisclosed amount in Greenday’s Better Nutrition brand. 

Sindhu will be an investor as well as the brand ambassador of Better Nutrition. 

Greenday offers biofortified seeds, fertilizers, and agronomic practices to increase the nutritional value of staple crops. Its products allow consumers to access essential vitamins and minerals through everyday meals. 

“I am thrilled to collaborate with a brand that is addressing the critical issue of nutrition deficiency in our country,” Sindhu said in a press release.

Founded by Prateek Rastogi and Aishwarya Bhatnagar in 2017, Greenday works with farmers to educate and incentivize them to cultivate nutrient dense crop varieties.