Direct to consumer (D2C) company Foxtale has raised $18 million (150 crore) in a funding round led by Singapore-based Panthera Growth Partners.

Primary funding accounted for around $15 million of the total and the rest was secondary. 

Prior to the new round, the company had raised over $7 million, including $4 million in a funding round led by Matrix and Kae in June last year.

Matrix partners India and Kae Capital, existing investors to the venture, also participated in the fresh investment round.

The funds raised will be primarily used in expanding into new categories.

Foxtale was founded in 2021 by Romita Mazumdar, a former chief executive officer of Mumbai-based investment firm A91 Partners specializing in facial care products.

Foxtale currently has a gross revenue run rate of 250 crore and is looking to conclude FY25 with 400-500 crore in revenue, Mazumdar said.

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